How Auctions Work


The Auction method of marketing is not a new concept. It is a time proven selling tool. There are numerous advantages to this method of selling. It attracts buyers that are interested in your merchandise or property. It is a more effective method to sell all your merchandise or property. You can actually sell almost anything by this method.
One of the most common questions asked is "does it pay to advertise". The answer is YES. Potential buyers must receive notification of an auction. We at Schwab Auction have a professional marketing staff in house that would set up all marketing activities in regards to you auction. It is absolutely crucial that enough advertising is established and that marketing is directed to the right group of targeted buyers in the appropriate time.


Schwab Auctions as part of a Promotion Marketing Activity would utilize the following Advertising methods:

  • Newspaper Advertising - We advertise in several Colorado newspapers especially in your local area. The Fence Post is known for it's auction information in seven states and we are sure to advertise in this paper magazine to allow even out of state buyers the opportunity to be informed about your auction.
  • Online Mailing Lists - Schwab Auctions has names on their current computerized mailing list. These are by the request of the buyers that have attended our auctions and wish to attend more.
  • Auction Sale Bills (Flyers) - We have our flyers professionally prepared and we make certain to give our clients some for their family, friends, business acquaintance, etc. We also distribute these flyers around the surrounding areas in many businesses. This is the same flyer that is mailed. We also have these flyers ready at prior auctions to notify all that attend of our upcoming auctions.
  • Internet - We put all our auctions on our company website as well as the worldwide website. Auctions go in according to date, type, etc.
  • Signs - Schwab Auction provides professionally designed auction signs for each auction with flyers available for all who drive by, plus directional signs directing people to your auction site.
  • Email - Our Auction Sale Bills (flyers) can be emailed to anyone upon request.

An auction commission is how the Auction Company gets paid. Our commission is based on year of experience, client returns and successful auctions. Our rates are more than fair and very competitive in today's auction market.


Schwab Auctions is a member of:

National Auctioneer's Association

Colorado Auctioneer's Association