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How Auctions
Work
The Auction method of marketing is not a new concept. It is a
time proven selling tool. There are numerous advantages to this
method of selling. It attracts buyers that are interested in your
merchandise or property. It is a more effective method to sell
all your merchandise or property. You can actually sell almost
anything by this method.
One of the most common questions asked is "does it pay to
advertise". The answer is YES. Potential buyers must receive
notification of an auction. We at Schwab Auction have a professional
marketing staff in house that would set up all marketing activities
in regards to you auction. It is absolutely crucial that enough
advertising is established and that marketing is directed to the
right group of targeted buyers in the appropriate time.
Schwab Auctions as part of a Promotion Marketing Activity
would utilize the following Advertising methods:
- Newspaper Advertising - We advertise in several
Colorado newspapers especially in your local area. The Fence Post
is known for it's auction information in seven states and we are
sure to advertise in this paper magazine to allow even out of
state buyers the opportunity to be informed about your auction.
- Online Mailing Lists - Schwab Auctions has names
on their current computerized mailing list. These are by the request
of the buyers that have attended our auctions and wish to attend
more.
- Auction Sale Bills (Flyers) - We have our flyers
professionally prepared and we make certain to give our clients
some for their family, friends, business acquaintance, etc. We
also distribute these flyers around the surrounding areas in many
businesses. This is the same flyer that is mailed. We also have
these flyers ready at prior auctions to notify all that attend
of our upcoming auctions.
- Internet - We put all our auctions on our company
website as well as the worldwide website. Auctions go in according
to date, type, etc.
- Signs - Schwab Auction provides professionally
designed auction signs for each auction with flyers available
for all who drive by, plus directional signs directing people
to your auction site.
- Email - Our Auction Sale Bills (flyers) can be
emailed to anyone upon request.
An auction commission is how the Auction Company
gets paid. Our commission is based on year of experience, client
returns and successful auctions. Our rates are more than fair
and very competitive in today's auction market.
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Schwab
Auctions is a member of:
National Auctioneer's Association
Colorado Auctioneer's
Association
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